Second Quarter 2018 – “Investing’s Undeserving Four-Letter Word”

Second Quarter 2018 – “Investing’s Undeserving Four-Letter Word”

Four-letter words have always enjoyed a distinct reputation in the global lexicon. Often labeled “bad words,” these well-known expletives have a harshness to them, even when used casually, and those on the receiving end of such invective will always take particular notice, as intended. Of course, all words with four letters are not four-letter words, but we do tend to put a magnifying glass on words with four letters because the association is so well-known, and so any word that contains four letters and evokes a negative connotation is a candidate to be placed alongside its profane brethren.

Second Quarter 2018 – "Investing’s Undeserving Four-Letter Word"

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