Fourth Quarter 2018 – “Differentiated Talent”

Fourth Quarter 2018 – “Differentiated Talent”

Few people remember this given the company’s outsized success today, but in the mid-1990s, Apple was on death watch. Co-founder Steve Jobs had recently returned to the company, but one of the greatest turnarounds in corporate history hadn’t yet taken shape and the company was hemorrhaging cash. At a technology conference, Michael Dell, the founder of personal-computer powerhouse Dell Computer, was asked what he would do if he were CEO of Apple; famously, he said that he would shut the company down and return the cash to shareholders.